A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with non-public funding platform Seedrs to lift £250,000.
Psychological well being and wellbeing app Shoorah is ready to offer extra on-the-go wellness instruments than some other wellbeing app.
The platform has already been downloaded by hundreds of customers – with 6,000 downloads within the first week alone – and reached the highest 10 world Apple obtain chart inside a day of its public launch.
The easy, low-cost app helps folks to take steps to take care of their psychological well being wherever they’re, by way of the various options throughout the app.
Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares by way of a fundraising spherical, with the pre-registration interval working from 31May to 7 June. The increase will assist help the corporate’s future development plans which embrace the introduction of AI and world growth.
The tech start-up has been co-founded by Essex-based media persona Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys in recent times.
Each founders have invested six determine sums within the enterprise to this point. Ferne McCann has been a TV persona and presenter for 10 years and each at the moment star in ITV programme, Ferne McCann: First Time Mum.
The Shoorah app launched on 18 Could, with a ready listing of hundreds, and a high-profile London launch occasion.
Shoorah gives 24/7 entry to a sequence of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to swimsuit them, create new rituals and habits, apply mindfulness, meditate, do breath work workout routines and get recommendation from accredited wellbeing consultants in a sequence of mini-pods.
The enterprise has centered on creating bite-size psychological well being instruments – by way of a group of wellbeing consultants – to profit even the busiest of individuals.
Shoorah CEO Lorri Haines stated: “We’re at the beginning of a really thrilling journey and we will’t look ahead to extra folks to affix and help our mission and our future development plans by way of the Seedrs fundraise. We look ahead to delivering a brand new period for wellbeing by providing an reasonably priced, extraordinarily accessible, and really complete app that can make it simpler than ever for folks to handle their psychological wellbeing.”
COO Ferne McCann added: “The entire features and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.
“We need to present those who wellbeing instruments don’t must be intimidating, or costly, or time-consuming. With Shoorah™, you may meet all your wellness wants in a easy, handy manner that matches into your life, no matter you’ve bought happening, and wherever you might be.”
Each Lorri Haines and Ferne McCann have run earlier companies, protecting advertising and marketing, vitamin and know-how.
Full particulars of the Seedrs pre-reg might be discovered right here – www.seedrs.com/Shoorah/coming-soon