A growth in customers buying round for higher financial savings accounts has boosted gross sales for comparability web site Moneysupermarket.

The platform profited from individuals searching down higher offers all through final 12 months and noticed revenues throughout its cash division, which compares present and financial savings accounts, bank cards, and loans, bounce by 37 per cent.

The corporate stated this was due to enticing promotional merchandise, particularly financial savings accounts, being out there all year long.

There was additionally robust demand for mortgage merchandise for many of the 12 months, however famous that it weakened within the last quarter following September’s mini-budget, which noticed lenders hike up rates of interest on mortgage merchandise.

It made mortgages much less enticing for customers at the moment and dragged on its revenues over the ultimate three months of the 12 months, the agency stated.

Moneysupermarket additionally noticed revenues bounce by 8 per cent throughout insurance coverage over the 12 months, which is its greatest division and consists of automobile, residence, journey and pet insurance coverage.

Insurers like Direct Line and Admiral hiked up costs of premiums, notably for automobile and residential insurance coverage, throughout 2022 after dealing with a surge in the price of claims.

However this drove customers to the comparability web site because it prompted them to hunt for a greater deal, the agency stated.

It additionally helped offset declines following the introduction of latest insurance coverage pricing rules, which banned so-called loyalty penalties for patrons who caught with their insurer and ended up paying considerably greater than new prospects.

Nevertheless, the platform suffered a 42 per cent drop in income from residence companies because of the closure of the vitality switching market, it stated.

Moneysupermarket defined: “All through 2022 wholesale vitality costs have been above Ofgem’s worth cap – subsequently suppliers have been unable to supply switchable tariffs with significant buyer financial savings.

“The continuing uncertainty within the vitality market means it’s unlikely that switching will return in 2023.”

Nonetheless, complete revenues jumped by 22 per cent in 2022 to £388 million.

Its adjusted earnings have been up by 15 per cent, from £101 million in 2021 to £116 million final 12 months.

The agency makes cash by taking a cost from firms after they record on the web site or when individuals purchase a product via the platform.

Peter Duffy, the chief government, stated: “I’m happy to report a robust return to income and revenue development as we construct strategic momentum.

“The progress we’ve made offers us the inspiration for extra product innovation which, amid a troublesome macroeconomic local weather, will assist households discover much more methods to avoid wasting with our portfolio of trusted manufacturers.”

Moneysupermarket stated it helped households save an estimated £1.8 billion in 2022.